Branding, Rebranding and Development - Approach, Validation and Methodology.
Your Anchor is your Brand. Your brand is the representation and embodiment of your company and product identity, image, characteristics and integrity that intersects with your target audiences’ passions and lifestyles, in which you both share commonalities that complement each other.
Phases of Strategic Brand Development
The comprehensive immersion into every facet of a brand’s business.
2. Brand Platform
The brand messaging system from which all other components of a brand are built.
3. Brand Architecture
The formation of a brand’s portfolio of offerings
4. Brand Namingu200b
The shorthand method for verbal and written identification of a brand
5. Visual Expressions
The visual assets that communicate a brand’s character and perspective
6. Brand Execution
Communication protocol, narrative and visuals and scripts.
7. Brand Alignment
The union of employees, investors, advocates and other internal stakeholders around a common set of practices that informs how they communicate on behalf of a brand.
8. Brand Extension
The identification and analysis of market opportunities to create new brand offerings.