Strategic Brand Development
Branding is easy. Brand Development is a different beast
Strategic Brand Development
Branding is easy. Brand Development is a different beast
"Social media is not a media. The key is to listen, engage, and build relationships."
- David Alston
In Social Media, Be Social!
"In this ever-changing society, the most powerful and enduring brands are build from the heart."
- Howard Schultz, former Starbucks CEO.
Brand from your Gut.
"In this ever-changing society, the most powerful and enduring brands are build from the heart."
- Howard Schultz, former Starbucks CEO.
Brand from your Gut.
Your Anchor
is Your Brand.
Your brand is the sum total of how you are perceive. It embodies your identity, integrity, and committment of your promise to deliver to fulfill. Branding is shaping that perception. And Your Anchor is your Brand.
Checklist & Definitions
Branding
- Branding is Why
- Branding is infinite
- Branding is macro
- Branding builds loyalty
- Branding creates value
- Branding defines trajector
Marketing
- Marketing is how
- Marketing is finite
- Marketing is micro
- Marketing generates respon
- Marketing extracts value.
- Marketing defines tactics
Phases of Strategic Brand Development
7 Rules of Branding
1. No Assumptions
2. Empathy
3. Advocacy
4. Relationship
5. Curation
6. Educate
7. Care
Process
- Discovery / Research Analysis / Audit
- Brand Platform
- Brand Architecture
- Brand Naming
- Brand Visuals
- Brand Execution
- Brand Alignment
- Brand Extension
Development & Execution
- Brand Platform
- Brand Architecture
- Brand Philosophy
- Brand Naming
- Brand Visual Expressions
- Brand Validation
- Brand Activation
- Brand Alignment
- Brand Extension
7 Rules of Branding
- No Assumptions
- Empathy
- Advocacy
- Relationship
- Curation
- Educate
- Care
Process
- Brand Platform
- Brand Architecture
- Brand Naming
- Brand Visuals
- Brand Execution
- Brand Alignment
- Brand Extension
Development & Execution
- Discovery / Research Analysis / Audit
- Brand Philisophy
- Brand Naming
- Brand Visual Expressions
- Brand Validation
- Brand Activation
- Brand Alignment
- Brand Extension