Dynamics of Communication

Strategic Brand Development

Branding is easy. Brand Development is a different beast

Strategic Brand Development

Branding is easy. Brand Development is a different beast

"Social media is not a media. The key is to listen, engage, and build relationships."

- David Alston

In Social Media, Be Social!

"In this ever-changing society, the most powerful and enduring brands are build from the heart."

- Howard Schultz, former Starbucks CEO.

Brand from your Gut.

"In this ever-changing society, the most powerful and enduring brands are build from the heart."

- Howard Schultz, former Starbucks CEO.

Brand from your Gut.

Your Anchor

is Your Brand.

Your brand is the sum total of how you are perceive. It embodies your identity, integrity, and committment of your promise to deliver to fulfill. Branding is shaping that perception. And Your Anchor is your Brand.

Checklist & Definitions

Branding

  • Branding is Why
  • Branding is infinite
  • Branding is macro
  • Branding builds loyalty
  • Branding creates value
  • Branding defines trajector

Marketing

  • Marketing is how
  • Marketing is finite
  • Marketing is micro
  • Marketing generates respon
  • Marketing extracts value.
  • Marketing defines tactics

Phases of Strategic Brand Development

7 Rules of Branding

1. No Assumptions
2. Empathy
3. Advocacy
4. Relationship
5. Curation
6. Educate
7. Care

Process

  • Discovery / Research Analysis / Audit
  • Brand Platform
  • Brand Architecture
  • Brand Naming
  • Brand Visuals
  • Brand Execution
  • Brand Alignment
  • Brand Extension

Development & Execution

  • Brand Platform
  • Brand Architecture
  • Brand Philosophy
  • Brand Naming
  • Brand Visual Expressions
  • Brand Validation
  • Brand Activation
  • Brand Alignment
  • Brand Extension

7 Rules of Branding

  1. No Assumptions
  2. Empathy
  3. Advocacy
  4. Relationship
  5. Curation
  6. Educate
  7. Care

Process

  • Brand Platform
  • Brand Architecture
  • Brand Naming
  • Brand Visuals
  • Brand Execution
  • Brand Alignment
  • Brand Extension

Development & Execution

  • Discovery / Research¬† Analysis / Audit
  • Brand Philisophy
  • Brand Naming
  • Brand Visual Expressions
  • Brand Validation
  • Brand Activation
  • Brand Alignment
  • Brand Extension