Mindbender
The Mindbender is provocative, intellectually and professionally challenging and may even be offensive to some. The one thing it does is addressing, open to discussion and question the quality of professionalism in our disciplines, all that is happening and continue to happen in the real-world in real-time. Feel free to comment, challenge, offer constructive advice and solution, agree or disagree, agree to disagree and engage in an amicable manner. Cheers!
The No Spin Zone!
Hi Fellow Marketers, Brand Stewards, and Everyone,
My name is Roi, and I am the Mind Bender. After nearly 40 years in the business of communication, I’ve honed my craft to the point where bending minds isn’t just a skill—it’s an art form. My arsenal is filled with decades of experience, insights, and strategies that have been battle-tested in the ever-evolving world of marketing.
I’m starting this blog not to change your mind—that’s your job as the reader—but to give you a nudge, to challenge your perceptions, and to stretch your thinking. Think of me as a catalyst, here to stir the pot, provoke some thought, and maybe even spark a revelation or two.
The world of marketing is constantly shifting, and staying ahead means being willing to see things differently. Whether you’re a seasoned professional or just starting out, this space is for anyone who’s ready to push the boundaries of conventional thinking.
Let’s bend some minds together.
“So, you think you’re a copywriter?
The ability to become a good storyteller is closely tied to the ability to be articulate. Likewise, the skills required to become a good copywriter share the same foundation: clear, concise, and compelling communication. Both storytelling and copywriting rely on effectively organizing ideas, choosing the right words, and understanding the audience’s needs and emotions. A…
Superlatives in Marketing: Without Substance They Mean Nothing!
In the fast-paced world of marketing, words like “The Biggest,” “The Best,” “The Oldest,” “The Fastest,” and “The Most Advanced” are often thrown around with reckless abandon. But here’s the cold, hard truth: these superlatives mean nothing. They’re empty promises until you back them up with real, tangible proof. It’s astounding that despite all the…
10 Reasons for Wasted Marketing and Promotional Expenditures
Why Waste? Estimating the exact amount of wasted marketing and promotional expenditures globally each year is challenging due to varying methodologies and data sources. However, several studies and industry reports provide insights into this pervasive issue: These figures highlight the significant challenge of optimizing marketing spending effectively and minimizing waste. Despite the global focus on…
We’ve Tried It, and It Didn’t Work
As a marketing strategist, I’ve often heard executives say, “We’ve tried it. It didn’t do us any good!” This sentiment is common when a strategy fails to deliver the expected results. But here’s the thing—if a marketing approach didn’t work for your company, how come it worked wonders for so many others? How did it…