Public relations is more than telling compelling stories and putting bold narratives with a press release or a press conference. It is about reaching out with consostency and with the right voice to build long lasting and emdearing relationships with your target audience.

Phases of Outreach and Influencer Marketing

Influencing your Influencers. There are no silver bullets, and you have only one kill-shot.

Treat influencers like friends. The placements come when you have the relationship. Respect their time and interests. Be helpful to them… in ways that have nothing to do with your client or brand. Over time, those influencers will like and respect you for not trying to use them. Don’t just be part of the noise. Instead, seek to say something compelling that furthers the dialogue, introduces a new idea, or promotes healthy, intelligible debate.

Know Your Market, Identify your audience &
Your Social Awareness

PR is probably one of the fastest changing markets around along with technology – you need to know what’s happening around you to be able to act immediately to keep your clients ahead of the game. Use everything at your disposal to keep abreast of the latest news. Don’t just be part of the noise. Instead, seek to say something compelling that furthers the dialogue, introduces a new idea, or promotes healthy, intelligible debate.

Clearly define your goals before you speak to them.

Don't communicate until you know exactly who you are and why you matter. Only then can you build a brand where all facets of your communication can grow with consistency and character. Only then are you ready to share your message with the world - and maybe, just maybe change the world in the process. Don’t just be part of the noise. Instead, seek to say something compelling that furthers the dialogue, introduces a new idea, or promotes healthy, intelligible debate.

Use Technology Monitor the Web

In today’s predominantly online business world, Social media giants like Facebook, Digg and YouTube are now being heavily used by PR agencies for their clients. Viral marketing and video campaigns are just two of the ways that businesses are reaching a wider audience. Blogging is another vital cog in the online promotion of a business. Where else can you have a medium that allows instant interaction between you and your customers, or potential customers? Additionally, a blog allows you to offer a more personal side to your “business speak” and can help you connect to your key audience in a way that would have been almost impossible before.

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