Social Marketing Enablement
The 2-Edge Sword and Weapon of Mass Communication
Social Marketing Enablement
The 2-Edge Sword and Weapon of Mass Communication
"Social media is not a media. The key is to listen, engage, and build relationships."
- David Alston
In Social Media, Be Social!
"Social media is not a media. The key is to listen, engage, and build relationships."
- David Alston
In Social Media, Be Social!
Success of your social agenda is about P2P - People to People. B2B is people in a business doing business with people in a business.
Phases of Social and Digital Enablement
Process
Discovery & Analysis
Conceptualization
Execution Strategy
Content & Curation
Engagement & Educate
Relationship & Community Building
Social Platforms Strategies
Validation
Development & Execution
Digital Readiness Implementation
Social Enablement Infrastructure
Story & the Narrative
Content Curation and Creation
Messaging Strategy
Disruption and Buzz Building
Social Calendar Formulation
Conversation Management
Conversion Triggers
Monitoring and Measuring
Social Enablement & Digital Readiness Workshop
Julian Kohlweg
Digital Marketing Specialist
Julian is a Social Media and Digital Marketing Specialist with many years of experience in Europe with tremendous knowledge and market savvy in the space. Apart from being a practitioner, he has also conducted many workshops around the world and especially in Asia in the past 3 years.
A. Basic - Zero to Hero on Social Media Company Workshop
B. Advance - Brand Building & Growth Hacking Workshop
From basic social media enablement to the relationship with your brand development process, and the intricacies of a brand building social campaign.