Workshops
Social Enablement and Digital Readiness Workshop that will prepare you to hit the ground running
Workshops
Workshop that will prepare you to hit the ground running
Conducted By
Julian Kohlweg
Digital Marketing Specialist
Julian is a Social Media and Digital Marketing Specialist with many years of experience in Europe with tremendous knowledge and market savvy in the space. Apart from being a practitioner, he has also conducted many workshops around the world and especially in Asia in the past 3 years.
A. Zero to Hero on Social Media Workshop (Basic)
- Screen presentation: The Social Media Formula
- Why many companies fail at Social Media wrong? Limitations, Content, Approach,
- Status Quo of current Marketing Activates and Budget
- Content Ideas and Concepts
- Social Platform and Selection Criteria
- Social Media Triggers: Giveaways, Polls, Conversation Management, and other interactive functions
- Digital Marketing Automation and Paid Post Promotions (1 Dollar formula)
- Discussion: Setting Goals for Social Media Presence in Numbers and Desired Goals
- Human Resources and Coaching
- Summary & Steps to Implementation
Upon Completion you will have a deeper understanding of:
- What works and what don’t on Social Media.Choosing and Curating your content
- How automation can save you time and enhance efficiency
- How to be prepare and equipped in taking the next step.
Duration of workshop: 4 Hours
(Half Day)USD 1,200 (Unlimited Participants)
Acomodation (if required) and Transportation to be arranged by the client.
B. Brand Building & Growth Hacking Workshop (Advanced)
- Introduction Presentation: How to use Data-driven Marketing for positive Brand Awareness in your company audiences
- Questioning Status Quo: Touchpoints with customer, Value Proposition
- See relevant examples and develop Ideas for Guerrilla Marketing Techniques (Brainstorming)
- Choose 2 best ideas and define best marketing channel for that idea
- Screen Presentation of Growth Hacking Examples
- Status Quo of current spending and data – Which results can be measured from the current marketing spending? Where do clients come from in percent categories?
- Define new Partition of Marketing Budget (80% proven methods/20% experimental as example of Airbnb)
- Brainstorming: Emotions during prospect journey
- Define new Core Audience together for Brand Campaigns & Guerrilla Marketing Activity – Live Digital Audience Creation in Platforms & Data Insights
- Human Resources
- Summary of results & Deduction of next steps for real implementation
Upon Completion you will have a more understanding and confidence in:
Using data to maximize your over strategy appraich
Implement a highly effective Brand Awareness Campaign
Summary: Optimising brand perception by finding out the best conventional and experimental brand building measures for the company together.
Duration of workshop: 4 Hours
(Half Day)USD 1,350 (Unlimited
Acomodation (if required) and Transportation to be arranged by the client.
C. Data-driven Performance Marketing & Growth Hacking Workshop (Advanced)
- Short Presentation of Today´s Plans
- Fun-Teambuilding Activity
- Status Quo of Marketing Budget Spend – Which results can be measured from the current marketing spending? Where do clients come from in percent categories?
- Set new/updated Goals for Online Business/Presence in Numbers based on Maximum Cost per Purchase/ – Cost per Lead to define profitability and increase profitability
- Define Key Performance Indicators (KPIs) for Website/App-Tracking
- Watch previously done Hotjar User Interaction videos together (if possible to implement Hotjar in advance of the workshop) to evaluate and find out how to overcome psychological barriers online in a brainstorming (Conversion Optimisation)
- Creative Thinking: Emotions and Reasons to Buy – First Touchpoints?
- Define new Core Audiences together – Live Digital Audience Creation in Platforms & Data Insights (for future A/B tests)
- Brainstorming: Revaluating the (Tripwire) Offer for new Prospects
- Show First Ideas for possible Advertisement Funnel & Discuss next steps
Upon Completion you will have a more understanding and confidence in:
- Best Practices and Methods to scale conversion rates
- Increase sales and profitability
- Using demographic and psychographic data crunching
- Enhance creative thinking and evaluation
Duration of workshop: 3-4 Hours
(Half Day)USD 2,000 (Unlimited Participants)
Acomodation (if required) and Transportation to be arranged by the client.
Phases of Social and Digital Enablement
Process
Discovery & Analysis
Conceptualization
Execution Strategy
Content & Curation
Engagement & Educate
Relationship & Community Building
Social Platforms Strategies
Validation
Development & Execution
Digital Readiness Implementation
Social Enablement Infrastructure
Story & the Narrative
Content Curation and Creation
Messenging Strategy
Disruption and Buzz Building
Social Calendar Formulation
Conversation Management
Conversion Triggers
Monitoring and Measuring