Strategic Communication
Communicate with concept, strategy, long-term intentions and advanced planning
Strategic Communication
Communicate with concept, strategy, long-term intentions and advanced planning
"Effective communication is 20% what you say, and 80% how your audience feel about it after."
- Jim Rohn
Communicate with
Objectivity
Rationality
Clarity
Validity.
"Effective communication is 20% what you say, and 80% how your audience feel about it after."
- Jim Rohn
Communicate with
Objectivity
Rationality
Clarity
Validity.
The art of communication is first to listen to understand, and than to reply.
Phases of Strategic Communication
Process
- Discovery / Research / Analysi
- Corporate Identity/Image Analysi
- Competitive Comparison Analysi
- Primary/Secondary Targets
- Primary/Secondary Objectives
- Brand Values
- Strategic & Tactical Options
- Contigencies
Development & Execution
- Preliminary Audit
- Strategy Developnent
- Optics & Narrativ
- Brand Reinforcement
- Rebranding
- Corporate Manifesto & Tagline
- Topic & Storylin
- Evaluation & Validation
Process
Discovery / Research / Analysi
Corporate Identity/Image Analysis
Competitive Comparison Analysi
Primary/Secondary Targets
Primary/Secondary Objectives
Brand Values
Strategic & Tactical Options
Contigenc
Development & Execution
Preliminary Audit
Strategy Developnent
Optics & Narrative
Brand Reinforcement
Rebranding
Corporate Manifesto & Tagline
Topic & Storylin
Evaluation & Validation